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FOR IMMEDIATE RELEASE
WRBZ 850 The Buzz
Increases Audience by 25% in Latest Arbitron
Ratings;
Continues Growth in National Rankings
Raleigh, NC- WRBZ Sports Radio 850 The Buzz
increased its weekly listener base by 25% to 70,100
in the just released Spring 2005 Arbitron ratings.
The latest audience growth now places WRBZ in the
top fifteen sports stations in the country, up from
number seventeen. There are currently over five
hundred radio stations in the United States
programming an all-sports format.
WRBZ’s overall listener growth was fueled by
audience increases in such shows as Imus In The
Morning, Chris Clark, Jim Rome and Adam Gold. In
the station’s target demographic of Men 25-54, the
Imus audience grew 46%, mid-day listenership
(10am-3pm) grew 56%, and afternoons with Adam Gold
grew 39%.
“We couldn’t be more pleased with our growth, and we
are very grateful to our listeners and members of
the business community who have supported us since
we began in 1997,” stated WRBZ General Manager Brian
Maloney. “The Triangle is a great sports market,
and there has always been a keen interest and
awareness in what our radio station delivers.”
For more information, contact Brian Maloney at
919-875-9100.
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About WRBZ Sports Radio
WRBZ Sports Radio is the Triangle’s only all-sports
radio station offering the latest sports
information, breaking news, local coverage and
nationally syndicated sports talk radio programming,
including Imus in the Morning and The Jungle with
Jim Rome. WRBZ Sports Radio, owned by McClatchey
Broadcasting, has a proven track record of audience
growth, and is one of the fastest growing radio
stations in the Raleigh-Durham metro area. WRBZ
Sports Radio has been recognized for its community
service as a National Finalist in the National
Association of Broadcasters’ Crystal Awards, and as
a recipient of the NAB's 2002, 2003 and 2004
Outstanding Community Service Award. WRBZ Sports
Radio is a leading marketing partner for new
Triangle businesses that are looking to build loyal
customer bases, and for established businesses
seeking to retain and to grow their existing
customer bases. For more information, contact
General Manager Brian Maloney at 919.875.9100 or by
e-mail at manager@850thebuzz.com.
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